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Digital Marketing Career Guideline For Beginners 2020

Digital Marketing Career Guideline

 

 

Are you looking for the best Digital Marketing Career Guideline? 

Don’t worry! I’m here to give the best guideline. In this article, I will show you how you can start a career in digital marketing. I will provide all the related information about it.

If you follow my article, you can learn from the basic to the advanced level of Online marketing. Just start reading and don’t skip any part of this article. If you avoid anything, you will not be able to understand the full topic.

So, let’s start the journey of learning.

Content Writing Career Expert Guideline for Beginners 2020

Content Writing Career Guideline

 

Are you looking for a proper content writing career expert guideline?

If you choose your profession to be a content creator, then it won’t be an easy and short journey for you. Your writing may be SEO friendly, keyword applied and has no error, but your writings will not compete yet. To do better in the Content Trade field you have to compete with the most qualified content creator.

We’ll serve you the easy and exclusive tips to begin your career as an expert content writer.

Let’s know about Content Writing from the basic level.

 

What is Content writing?

Content Writing is a service of websites’ writing which is basically written with Search Engine Optimization. It may serve a products’ data or may contain any type of information. It’s writing which is well organized for the readers so that they can get specific, important, and easy to understand information or review. Content writing always has a specific keyword and it serves all the information and data based on that keyword.

 

What does a Content Writer do?

 

Content Writing is a big part of Digital Marketing. Once upon a time, every E-commerce brand had to distribute Leaflet for publicity. But today’s generation is Digital. And every sector of business has been upgraded.

Whatever one wants to gain knowledge or buy something, he always searches about that on google first.

Business websites and blog websites are scanned by google. Google ranks a website by the quality of its content.

So to rank a website, the website needs a content writer. Content writers will make the websites’ content SEO friendly and bring traffic to the website. So a content writer plays an important role to reach the website target goal.

So most of the companies hire an expert content writer for their website on google.

 

Content Writing Career Guideline

 

Types of Content Writing:

 

There are 2 types of Content Writing.

 

1. Info Content Writing.

This type of content serves information and knowledge about a product or subject to the readers.

2.The Review Content Writing.

This type of content gives a comparable review of a product to the readers. Generally, a buyer scans this type of content before buying something.

 

Basic Points which should keep in Information Content:

  1. Title: The title of the content should have the keywords of niche and should be enough sensible so that a buyer can get what he will find in this Content. Keep under 70 characters.
  2. Meta Description: Try to keep 156 characters or less (Google may display 230+ characters for some search queries, but this is not guaranteed).
  3. Introduction: Start your content with a storyline and mention the main intention of the product. Why a buyer should buy this. Keep the product as they want, don’t as their need. Add images and ensure that the buyer will have the exact information which he wants to know and you’ll give an experienced review of the product. Also, mention the main owner of this product.
  4. Features-Benefits-Specifications: Add features by mentioning its benefits. Write the benefits with bullet points. Give the Specifications straightforward.
  5. Persuasive Description: Write a summary of the product persuasively. Start with a problem or a need. Then give a solution with the product.
  6. Add all angles Image of Products: As a buyer will buy virtually online so it’s important to know how the product looks.
  7. Add Brand Details & Delivery System: Add Brands’ details and Shipping & delivery details. Also, mention the Payment system & price of the product.
  8. Call to Action: Add Buy Button. It’s optional for Info Content.
  9. Show Loves: It’s a formality. As buyers have visited your site, it’s good to see that you welcome them.

 

 

Basic Points which should keep in Review Content:

  1. Title: The title of the content should have the keywords of niche and should be sufficiently sensitive so that buyer can get what he will find in this Content. Keep under 70 characters.
  2. Meta Description: Try to keep 156 characters or less (Google may display 230+ characters for some search queries, but this is not guaranteed).
  3. Introduction: Add an image and ensure that the buyer will have the exact information which he wants to know and you’ll give an experienced review of the product. Also, mention the main owner of this product.
  4. Pros & Cons: Its points should be concise and enough to understand.
  5. Features-Benefits-Specifications: Add features by mentioning its benefits. Write the benefits with bullet points. Give the Specifications straightforward.
  6. Comparison Table/Row: Add the relevant products so that buyers can compare them with other products.
  7. Description: Write summaries of all the comparison products in short.
  8. Tips: Tell the buyer how the product will work and give some users tips.
  9. Suggestion & Recommends: Give your suggestion and recommend which will be better for your buyer.
  10. Call to Action: Add Buy Button.

 

 

 

The Significant Tips for the Beginner Content Writer:

 

Before you start to write content, you must follow the tips given below:

  • People are being more busy day by day. So they read articles in a short time. Most of the readers scan the headline, subheading, and the first part of the content. So try to create content using the F method. The headline and subheading should be informative to audiences.
  • Give a strong title to your content. It can be a Question-marked headline or a Mandatory or Pointed headline. These will make the reader to be influenced to open your content.
  • Give the main information to your readers in your intro. As there are so many contents on websites relevant to your content, make sure that the readers don’t exclude your content page. Because it’ll reduce the Conversion rate.
  • Write your content as you’re talking with the reader. It will help the reader to get the information easily. Most of the readers like this type of writing. Because it makes them feel that they are talking with you.
  • Write your content in an active form. The passive form makes lines long and bothers to read.
  • Give your contents information in short. Generally, people dislike long articles to read for information.
  • Try to get what the audience is searching for. Let them find enough information from your content.
  • Use common keywords of your content. Make your content easy and simple to read.
  • Describe the topic properly in your content. Don’t force the audience to use your described products. Highlight its benefits and give an option to the audience.
  • Write draft content first. Then make it shorter enough.
  • There are some extensions for content writers. Use those to make your content perfect. Like Grammarly, SpellCheck, etc.
  • Always keep updating your content. If you find any new point then not down it to add.
  • Use eye-catchy and relevant illusion or image with your content. It makes the readers interested to open your article and they get an idea of what’s in your content.
  • Create easy and simple content so that readers can easily find you. To get targeted audiences do SEO also.
  • Don’t make long the description. Tty to give information briefly to audiences.

 

 

 

How a Beginner will become an Expert in Content Writing?

 

Though many people think that content writing is easy and they can easily compete in this field. But in fact, you can’t be on the list even without experience and some basic formula. I’ve attached the least formula below, that can help you to be an expert.

  • Keep researching your content topic until you don’t get the exact idea of it. You may have a boring content topic. But then you should analyze it and think of yourself as an audience what may the audience want.
  • Try to make your content exclusive from the other content. There are many formats to write content. But you have to create an exclusive format that can influence the audience to read your content. Find out the choice of the audience.
  • Use eye-catchy and relevant illusion or image with your content. It makes the readers interested to open your article and they get an idea of what’s in your content.
  • Write your content like a conversation. It will help the reader to get the information easily. Most of the readers like this type of writing. Because it makes them feel that they are talking with you.
  • The most important formula that you should keep in mind is: Give the main information to your readers in your intro. As there are so many contents on websites relevant to your content, make sure that the readers don’t exclude your content page. Because it’ll reduce the Conversion rate.

 

How should you practice your content writing career expert guideline to succeed in the job?

 

If you are really interested and passionate about writing then it can be a profitable job for you. Because nowadays, content writing becomes a demanding job in the digital world. There are many ways for content writers to work on. Especially in online shop websites, they need content writers for advertising, reviewing, and explaining. That means the whole progress of a business is based on their product’s content. So they invest a lot in this sector.

Must know the 6 facts that you just need in content writing while you are in a content writing job. There are-

  1. A content writer has to be an expert in several styles of writing. There are many sectors of writing. Like web content writer, social media content writer, advertising through content, industry writer, and so on. So, you must be aware all time that your client may give you an unusual topic to make content about it anytime. Once you get the experience of different types of writing styles, you can beat your competitors.
  2. You have to fix the subject of your content. Don’t write content on an irregular subject. To make a fixed subject you have to maintain so matters. First of all, keep in mind that you have to get the audience’s choice and analyze what they are searching for. Then your content should have the keywords of your niche. Try to give only the specific information. Give a comfortable title that the audience can get what you’re going to share through your content.
  3. You all learn how to use grammar rules, spellings, and how to make a structure of sentences. But how many of you know how to engage, impress, and inspire a reader through writing? But if you write conversationally, the reader will get a connection with you to be interested in you. Thus, you can engage them in your writings.
  4. Try to keep your content unique. Stay away from copying other’s content. Show your creativity through your style of writing content.
  5. You have to get some basic knowledge of SEO HTML CSS and WordPress. This knowledge will make your content demanded. Though an updated SEO system is harder, these learnings will bring your content in competition.
  6. Make your own recognition on social media. It will grow your audience. Have good relations with content writing experts. Be friendly and active on social media.

 

Final Thoughts:

These tips will help you to write better content.

By following these methods, you’ll be an Expert in the Content Writing sector.

Keep these facts in mind while writing your content. Hope you’ll be successful in your job-life.

If this article is really helpful to you then please share your experience in our comment box. Also share it with your friends and family. Spread your knowledge and share with others what you’ve gained.

 

 

 

 

 

 

What is Sitemap in SEO | Types of Sitemap | in 2020

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The sitemap is a very important factor in website SEO. although it is not a direct ranking factor it means a lot. So we will now understand what is a sitemap? why it is important and how many types of maps are available.

What is a Sitemap:

A sitemap is one kind of map, through this, we can easily index our web pages. The sitemap helps us to fix our web pages and posts. Basically, we can say, Sitemap is a list of our website pages.

Why Sitemap important:

Point of View on the SEO Every Website should have a Sitemap. It is able to give a better index by google or another search engine. If we connect a map to our website then the Bot will crawl our site more intelligently. With a sitemap, The Spider will find easily our web pages and posts in a structured. Actually, Sitemap is an indirect ranking factor in SEO, but it makes navigating the website easier.

Sitemap

 

Types of Sitemap:

There are 2 types of Sitemaps.

  1. XML 

  2. HTML 

Definition of XML Sitemap :

XML  is for crawlers. An XML sitemap acts like a Map to convert the Search engine on our web page to another page. With XML Sitemap we can make a list of our web pages serially. That helps Crawler to index our pages easily. So if we add an XML sitemap to our Website then google will get a shortcut way to find our pages and the crawler budget will timely. Because of that Google will keeps an eye on our Website and ranked it quickly.

Types of XML Sitemap :

XML also has some types. These are –

1- Image Sitemap:

It helps images to get featured in google image search.

2- Video Sitemap:

same as Image sitemap, Video Sitemap gets featured our Website Video in SERPs. It helps Robots to understand the video content.

3- News Sitemap:

This Sitemap is available for News Websites. News Sitemap Cannot contain more than 1000 URLs. So, if we have more than 1000 URLs then we have to break these URLs into multiple Sitemaps.

4- Mobile Sitemap:

Google Webmaster Trends analytics John Mueller says- There is no need for Mobile Sitemap if our Website is Mobile-friendly. A mobile Sitemap is needed if we have a formatted version designed for mobile devices.

 

Definition Of HTML Sitemap:

We connect an HTML map only for our website visitors. This map allows traffics to easily navigate a website. With this map, our site visitors can locate with anchor text one webpage to another webpage. It makes a simple form of our web pages and posts So that Visitors can freely visit their targeted niche. 

 

Conclusion in Summary:

in the end, I think we will get an idea about the map. If we want to rank our website in an organic way, then a map will help a lot. It will help to navigate Traffics and Robots on our Website.  

How to Editing Video in Camtasia

Camtasia

Camtasia is an application that facilitates the capture, camtesia video editing and production of multimedia on a computer. Paradisesquad site is best training centaur for  camtesia video editing course.

Features of Camtasia :

  • Record audio from a connected microphone as well as system audio.

  • Record video from a connected camera.

  • Emphasize and elaborate with annotations.

  • Record whatever is displayed on your screen (PowerPoint or other presentations, websites, applications, etc.)

  • Measure retention with interactive quizzes.

  • Make content accessible with closed captioning.

  • Capture PowerPoint presentations with a click (Windows only)

  • Add transitions, animations,text,shapes and effects for sophisticated-looking videos.

Camtasia is a popular and powerful screen recorder and video editor from TechSmith.  With this tool you can create videos in hours not days, using the robust editing features that will enable you to produce professional and attention-grabbing content. However, Camtasia isn’t cheap, and the sheer amount of features can be overwhelming. So what are the top Camtasia alternatives.

The current version of Camtasia is available for both Windows and Mac OS X platforms. The latest release has the same version number regardless of platform, the features and functionality are equivalent and the user experience is nearly identical, with the one exception noted below.

How to using tools a create videos

At first open to the Camtesia application. Regardless of the reason to create videos, the latest version of Camtasia Studio allows you to impress an audience with professional-looking creations. With an intuitive interface, the program is easy to navigate, and lets you enjoy a powerful editing suite. With subtle add-ons, such as a green screen, Camtasia Studio lets you enhance videos with basic editing features. Without a doubt, it’s an excellent choice, especially if you want to create e-learning videos.

How does Camtasia Studio support video creation :

When it comes to video creation tools, Camtasia has been able to set the benchmark for quality and ease-of-use. With this download, you can seamlessly create software demos and creative content. Everything can be conveniently shared via webcam. For instance, if you want to create a course to teach a subject, you can easily merge static images or video files while recording movements on the screen. It helps the audience understand the steps necessary in the process.

How to Save Camtasia Editing Video :

     To learn more you can visit the Paradisesquad webasia.site to see features for Camtasia